Anne Austin Crosses Over:
Selling a New Product Idea,
and Gaining Access to an Out-of-Reach Job

This example illustrates many different strategies by which Anne Austin, a young employee at a Fortune 500 company, goes way beyond her current job to make a significant contribution to the organization, and in the process, to attain a position that was apparently closed to her, yet she very much wanted.  Anne is a corporate entrepreneur, spotting a business opportunity, determining that it is viable, and selling it to those who will implement it.  She is much more conscious of wanting influence than was Nettie Seabrooks, (another case on the web site), but like Nettie, she does good work, puts the organization’s interests first, and finds ways to achieve interdepartmental influence in a rather rigid organization. 

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