Using Influence to Change People and Groups Outside Your Organization: Making a Minor Miracle in Montana 

Gaining support from individuals, groups, and organizations outside your organization is one of the most challenging and complex influence situations.  It is harder to find common goals, harder to get their attention and share of mind, harder to juggle the multiple currencies they care about, and harder to muster the resources to trade with.  Think, for example, of the difficulties involved in getting competitors to agree on standards, getting a multi-organization alliance to collaborate, or convincing an industry association to take a stand that would benefit your organization.

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